Top plastic surgeons based out of Los Angeles, Beverly Hills, San Francisco, Miami, New York, and Atlanta speaks millennial to captivate and build trust among their younger patients. A key driver in connecting with prospective patients that want gynecomastia treatment has been applying the influence of social media. Hash tagging relevant keywords has shown significant increase in visibility for plastic surgeons that desire organic traffic.
In the early days of plastic surgery marketing (we’re talking less than 10 years), a pivotal factor in patient acquisition has been search engine marketing, paper magazines, news papers, and tv commercials. On the digital front of online marketing, having visibility on Google’s front page for keywords related to plastic surgery procedures has shaped many successful plastic surgery offices. Front page visibility captivates the consumer to click the link and browse the site. This approach in digital marketing is still a very powerful component in growing your book of patients. Doctors have noticed that an older audience usually lands on their front page link for both organic placement and pay per click than a younger prospective patient.
Social media sites and mobile apps have taken over in broadcasting information in means that are more relatable and relevant among the millennial generation. Facebook (as a social media site) was just the beginning. Instagram and Twitter have cultivated a large audience for surgeons that want to showcase their before and after pictures as well as write informative content in a fast and easy way to gain quick exposure and visibility. In gaining maximum coverage in showcasing their work, many surgeons have also utilized the development of Snapchat to a build an audience and generate authority in plastic surgery.
Millions of people have smart phones and engage in social media apps to connect with friends, get instant information regarding events, and learn about things that interest them. It’s not uncommon for prospective patients exploring Instagram’s hashtag grid in pursuit of finding a plastic surgeon that performs gynecomastia surgery. The Instagram user (prospective patient) may love the results that the surgeon is showcasing, however, he may not double click (because it’s personal and may feel embarrassed about his condition). Surgeons understand the importance of discretion, which is why every patient signs a consent form allowing the Doctor to showcase the results if he/she decides to.
Social media marketing for plastic surgeons that offer male breast reduction surgery is fortified with a lot value. Surgeons are able to post content (such as pics, descriptions, and answer important questions) people are able to see and share among their social network. Every social media platform has their own unique way of sharing content. Facebook and Twitter are popular for sharing website links. Instagram is known for #reposting, and Snapchat is focal in drawing attention to something that you’re doing (such as performing a procedure).
Displaying relevant content is essential to captivate your audience. Every platform speaks differently and connects with it’s users differently. Beyond running a successful medical practice that offers amazing results, being able to communicate to the millennial generation ensures sustainability by being adaptable in welcoming a younger group of patients. Although information is a lot more easily accessible among the millennials, that does not mean that they won’t do their research and use conventional methods of finding a plastic surgeon, such as asking around and reading testimonials on review sites.